About us

About Latisima

A favourite lipstick often becomes part of your life. You reach for it before meeting friends, pack it for a weekend away, or put it on at home simply because you enjoy wearing it.

Over the years, you learn what you like. You might prefer a softer brow now, enjoy a glossy lip, or still love the eyeliner you’ve worn for decades. There’s also room to try something new.

Latisima is a beauty store with women aged 45 and over in mind. Our GLAM TIME collection brings together seven makeup essentials for the routines you already enjoy and the looks you’d like to explore.

We pay attention to the practical details that matter when choosing makeup: what a product does, how you apply it, and the finish it gives you. Hydration, definition, lasting colour—each product has a purpose you can understand before adding it to your makeup bag.

Meet the GLAM TIME collection

• CC Cream: Colour correction and hydration to help even the appearance of your complexion, with SPF 30 and all-day wear.

• Mascara: Lift, length and volume for more defined lashes, with a smudge-proof formula.

• Eyebrow Pencil: Fill sparse areas and shape your brows, then blend with the built-in spoolie.

• Liquid Eyeliner: A fine tip for precise lines, whether you prefer a discreet outline or a wing.

• Lip Tint: Lasting lip-staining colour with hydration and a non-sticky feel.

• Lipstick Crayon: Creamy, vibrant colour in a pointed crayon you can use to outline and fill.

• Lip Plumping Gloss: Hydration and high shine for a fuller-looking lip finish.

We want you to feel comfortable choosing for yourself. That starts with clear product information and room for your own preferences.

Perhaps you’re replacing an everyday essential. Perhaps a new lip colour has caught your eye. Either way, we hope you find something here that you’ll enjoy reaching for.